A Trademark is an intellectual property that brands your business, product or service in a significant way. A Trademark generally refers to a “brand” or “logo”. Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions. If properly used and promoted, a Trademark may become the most valuable asset of a business.
PROCESS OF TM REGISTRATION
4. Final Application
5. Start using TM after 3-7 days of filling
6. Regular Status Updates until ® is approved for use
1. Trademark Search
2. Authorisation Letter Drafting
3. Discussion & Advice on Class
Choosing a Trademark
A trademark must be chosen carefully. If you are launching a product and adopting a new trademark. The most common mistake is to choose a word that is descriptive of the goods or services.
A trademark availability search is highly advisable before any amount of money and time are invested in a trademark and the guidance of an experienced trademark attorney are extremely worthwhile.
It takes between 2-7 days to complete a trademark application, however it can take about 6-24 months to obtain Trademark registration in a straight-forward case, without any objections.
Once the trademark is registered, it is valid for a period of 10 years from the date of application. The registration can then be renewed indefinitely as long as the renewal fees are paid every 10 years.
Once a trademark application is filed, you can start using the ™ symbol. The Trade Marks Office, however, can take around 6-24 months to register the trademark. Once the trademark is registered you can start using the ® symbol. Usage of the ™ symbol without filing an application and usage of ® symbol without registration approval is an offence.
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